PAY PER CLICK
Pay Per Click (PPC) is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC is most commonly associated with search engine advertising on platforms like Google Ads and Bing Ads, but it is also widely used on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
Immediate Traffic
PPC ads appear instantly after launch, driving immediate visitors to your website or landing page.
Cost Control
You only pay when someone clicks your ad, and you can set daily or monthly budgets to manage your spending.
Boosts Brand Visibility
Even if users don’t click, appearing at the top of search results increases brand exposure and awareness.
Highly Targeted Advertising
You can target specific keywords, locations, devices, demographics, and even user behavior to reach your ideal audience.
Measurable Results
PPC platforms like Google Ads provide detailed performance metrics such as clicks, impressions, conversion rate, and ROI.
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